Custom reports for google adsense is a pretty common known feature but do we really know what it is? After all it gives you the opportunity to track everything from ad units to impressions and even data over time accumulated and right to your mailbox. Used wisely with google adsense custom reports can increase your cash by telling you exactly what is going on and when it's going on. Not to mention eliminating the hustle of checking your google account in order to track your earnings let's say per week.
Getting Started
Log into your google adsense account. And go to the "advanced reports" under the "reports" tab. There choose the settings you want your new report to be and press "Display Report". There on the right middle side there should be a box and enter your new custom report name and press save. Now keep in mind that whatever settings you had on to show the report are the ones that it's going to use. From there you can go to the "report manager" tab, under "reports" yet again, and there you can change the frequency say weekly, monthly whatever you feel like. Here also you can choose the email it shall be sent to, and the google adsense folks did us one even better you can choose which format the report will be in CVS or CVS-EXCEL. That's it you are all done but what do you do with this new found knowledge? Well read on...
Let's Play Diary Keeper
Custom reporting isn't just a sport or just a way to get your weekly earnings it's much better than that. I am going to show you a method I use to keep tract of things going on in my many all about google adsense campaigns. First create a folder on your computer. Name it "Google Adsense Log" or something close. Next inside the folder name a new folder with a weekly name say "Sept-14-to-21" this way you know what time frame it is. Next go inside the folder and in there save a text file, but not just any normal text file I want you to put in all the details of your google adsense ad units. From color to placement everything covered in my channels article. Now that you know what time frame and what the ads you are you know everything about what you did with your google adsense units. Save that file to that corresponding folder. And at the end of the week save the CVS file you get to that folder. This way you not only have what you did but the fruits of your labor as well. You can use this for a month each time creating anew folder for a new week to see with things you tried worked best. Now this assumes you don't change your google adsense ad units during the weeks, and just wait for a new week to try something new. At the end of the month you can decide which methods worked to bring you more revenue. This is just one of the many ways you can use google adsense custom reporting to your advantage.
Freeze!
Many of us have experienced events when our google adsense revenue either jumps up really high or goes to zip. We stand mouth wide wondering what we did wrong or right. Well with custom reporting you can see just that. If you use them right and keep up with teach week you can see exactly what you did or what one of your visitors did to bring about such a change.
Good Investments
Using google adsense custom reports will give you all the previously stated advantages but there is more. How many of you have thought about selling your websites? Say it's getting to hard to keep up with, or you don't have enough time anymore. Well think about your custom reports and being used as proof of the kind of google adsense earnings a potential client will. After all they stay in your google adsense account so you have proof that those really are the correct stats of your ad units. Adding just one more thing to entice your buyers.
|
|
|
Wednesday, December 16, 2009
A legitimate business
Google Adsense isn't a game or a get rich quick scheme it's a legitimate business, so approach it as such. If you truly are serious about making money then buckle down and truly focus because if used right this could be your way to riches. Well then let's get this show on the road.
Experimenting With Channels
Channels are a the doorway to the google adsense cave that's filled with gold. Channel is a perfect name as they provide a way to know which way the money is. They can be used to record impressions, CTR, CPM, and earnings statistics for a certain box or even a page. It's up to you to use that information to make it earn you even more money. Also keep in mind that nothing is set in stone so if you think a color combination can do better in a different place other than the one your research provided then by all means try it out. Staying fluid is a necessity in life as well as google adsense.
Channels can be used in several ways from to finding out which places on your website are the money earners, which colors are the eye turners that seem to work with your particular website, and the third of course with format is best for your website. Those are the three things that once can use channels for, let's explore each:
Placement
Where you place an ad plays a major role in your earnings. Through experimenting with different places can one truly find which ones on your website visitors like to look at, therefore click your ad. This is where channels come in, you can keep track of the different of the positions by creating different channels for each. The all time favorite being above the fold (all the way on top of everything else) you can create a channel called "topbannerwebsite" the website part could be the site you are placing it on. You want to make the name of the channel as specific as you want, don't be afraid every character can be included in the name. Set a timetable of the certain channels and see which ones perform better than others. This should allow you to know where your users mostly look and pay attention to. It takes about a week to be sure a spot will continue to bring in the same results or even month if you have the time. Now that you know the place let's see which colors can make the place look even better.
Color Palettes
Let's play dress up with our google adsense ads and make them look spectacular. Now that you know the place let's use those ingenious channels to find out what really makes the user's eyes pop open trying to sneak a peek. Different colors can be changed via the color palette but don't forget to have a different channel for every different color combination. The name should be in a specific to the color let's say "topbanner-red-and-blue". If you want though you can further into it including the url's colors and all that just make sure you can read it and know which colors you meant. With the place and colors known you are that much closer to truly maximizing your income.
Ad Formats
Ad Formats refers to the size and the contents of a specific ad unit. This is crucial to any google adsense campaign as how big or what it looks like affect a user's stand point. Thankfully google adsense has a range of formats available that can keep you testing for eternity. From images to text to referrals the list keeps growing everyday it seems. But what you need to focus is on is the ones that are already proven to get you the mos earnings even google adsense admits that the 336x280 large rectangle,300x250 inline rectangle, and the 160x600 wide skyscraper. I suggest you start your research with those and broaden your ranges if the results are not satisfactory. The channel should be a specific one by now in the terms of "top-banner-urlblue-textblack-336x280" that should be a basic of what your next names should be. Combining all these three is the perfect method to maximize your google adsense earnings.
I know this seems like a lot of work but like I said money truly isn't a game unless you are in Las Vegas. To tell you the truth I myself take a month just to set the adsense blocks on any of my new sites. Everything has to be tried and measured to make sure it's the best as it gets. Remember what I said about these not being written in stone I suggest you get back at least a year and try it all over again so as to suit your audience even more. People do change and after any major change in your site either in traffic or look you should retrace your steps, but at least you have something to start with.
Experimenting With Channels
Channels are a the doorway to the google adsense cave that's filled with gold. Channel is a perfect name as they provide a way to know which way the money is. They can be used to record impressions, CTR, CPM, and earnings statistics for a certain box or even a page. It's up to you to use that information to make it earn you even more money. Also keep in mind that nothing is set in stone so if you think a color combination can do better in a different place other than the one your research provided then by all means try it out. Staying fluid is a necessity in life as well as google adsense.
Channels can be used in several ways from to finding out which places on your website are the money earners, which colors are the eye turners that seem to work with your particular website, and the third of course with format is best for your website. Those are the three things that once can use channels for, let's explore each:
Placement
Where you place an ad plays a major role in your earnings. Through experimenting with different places can one truly find which ones on your website visitors like to look at, therefore click your ad. This is where channels come in, you can keep track of the different of the positions by creating different channels for each. The all time favorite being above the fold (all the way on top of everything else) you can create a channel called "topbannerwebsite" the website part could be the site you are placing it on. You want to make the name of the channel as specific as you want, don't be afraid every character can be included in the name. Set a timetable of the certain channels and see which ones perform better than others. This should allow you to know where your users mostly look and pay attention to. It takes about a week to be sure a spot will continue to bring in the same results or even month if you have the time. Now that you know the place let's see which colors can make the place look even better.
Color Palettes
Let's play dress up with our google adsense ads and make them look spectacular. Now that you know the place let's use those ingenious channels to find out what really makes the user's eyes pop open trying to sneak a peek. Different colors can be changed via the color palette but don't forget to have a different channel for every different color combination. The name should be in a specific to the color let's say "topbanner-red-and-blue". If you want though you can further into it including the url's colors and all that just make sure you can read it and know which colors you meant. With the place and colors known you are that much closer to truly maximizing your income.
Ad Formats
Ad Formats refers to the size and the contents of a specific ad unit. This is crucial to any google adsense campaign as how big or what it looks like affect a user's stand point. Thankfully google adsense has a range of formats available that can keep you testing for eternity. From images to text to referrals the list keeps growing everyday it seems. But what you need to focus is on is the ones that are already proven to get you the mos earnings even google adsense admits that the 336x280 large rectangle,300x250 inline rectangle, and the 160x600 wide skyscraper. I suggest you start your research with those and broaden your ranges if the results are not satisfactory. The channel should be a specific one by now in the terms of "top-banner-urlblue-textblack-336x280" that should be a basic of what your next names should be. Combining all these three is the perfect method to maximize your google adsense earnings.
I know this seems like a lot of work but like I said money truly isn't a game unless you are in Las Vegas. To tell you the truth I myself take a month just to set the adsense blocks on any of my new sites. Everything has to be tried and measured to make sure it's the best as it gets. Remember what I said about these not being written in stone I suggest you get back at least a year and try it all over again so as to suit your audience even more. People do change and after any major change in your site either in traffic or look you should retrace your steps, but at least you have something to start with.
3x Your Adsense Earnings
If you’re like nearly every Webmaster who has Google Adsense on your websites, you have undoubtedly been tempted by the Adsense Gurus who promise to teach you how to make a gazillion dollars a month with no extra work. While this of course sounds enticing, like everything else on the web; if it sounds too good to be true, it probably is.
I’m going to tell you up front, for free, what all the gurus charge $40 to $250 to learn.
Are you ready?
Are you sure you’re ready to receive this earth shattering, mind blowing secret that will MAKE YOU MONEY RIGHT NOW!?
The secret is; There are no Adsense secrets!
Believe me, if there was a secret method to make thousands of dollars a month with little to no work, none of these gurus would go through all the effort to tell the world about it. They would exploit the secret themselves and sit in their walrus leather super massage loungers on their solid gold super yachts and laugh at all the poor saps following the rules
There are no Adsense secrets, just common sense and a couple of neat little ideas that you can implement that will increase the CTR (Click Through Rate) of the Adsense ads being served on your website. And an increased CTR means increased MIYP (Money In Your Pocket).
The first thing you must realize is that content is king. If your website does not have an abundance of keyword rich, search engine friendly content that provides a valuable service to your visitors, no amount of Adsense tweaking in the world will make a difference. There are far too many sites slapped together with the sole intention of generating Adsense income. In fact, for $40 or so on eBay, you can buy a CD with over 350 websites themed to high paying keywords and setup for Adsense. All you have to do is enter your Adsense information and sit back while the Mailman struggles to deliver the hernia inducing bags of Adsense checks to your doorstep.
This is a really cool fantasy, one I like to entertain almost as much as the winning the Lottery fantasy, but it just isn’t going to happen. These sites have no original, valuable content. People who may be suckered into visiting one of the sites will see that in an instant, and view the Google Adsense ads as a desperate and annoying attempt at fooling them into clicking. If a live Adsense editor were ever to visit one of these sites, your Adsense account would be suspended quicker than you can say click fraud.
The underlying non-secret that all the Adsense gurus want to sell you is that if your Adsense ads look like content, and are tightly keyed to your own valuable, original content, you will see your CTR rate double at the least, and more likely triple or more.
I recently began implementing the three steps I am about to reveal to you, and my average daily CTR on one of my sites went from .86% to over 4% literally overnight. Now this is a new site, just under a month old and I only get around 100 visitors a day, but I went from $0.30 a day in Adsense revenue to an average of $6.00 a day in Adsense revenue. Now scale those numbers up to the amount of traffic an established site is getting, and you can see just how phenomenal of an increase this is.
1. Remove the Adsense Border. By default, the Adsense units are surrounded by a border with a text box at the top that says “Ads by Gooooogle”. You goal is to work the Adsense units into your content as seamlessly as possible, so get rid of the borders. Now, Google won’t allow you to delete the borders, but they do allow you to control the colors of nearly every element of an Adsense unit. Simply make the border the same color as the background of your website. This goes for the background color of the Adsense unit as well, change it to match the background color of your webpage.
2. Use Rectangular Box Sizes for your Adsense Units. Like most people, when I first started with Adsense, I primarily used the horizontal skyscraper, you know, the one that looks like a banner. The problem is people have developed an advertising sensory overload, they don’t even see banner ads anymore, they visually tune them out. You need to make your Adsense unit blend in with your content, so use rectangular boxes. I get the best response with the 336X280 box size. Most languages are read from left to right, so try to place your rectangular Adsense unit in a table aligned to the right of your text.
3. It’s all about the colors. Google gives you an incredible amount of leeway with the colors you can select for your Adsense units. Use this to your favor, in addition to changing the border and background color, change the link and URL color as well. Most people are accustomed to clickable links being blue, so make sure your Adsense links are blue, with one exception: if you use a different link color on your site, change the Adsense links to match that color. At the bottom of each Adsense unit there is the URL for website paying for that ad. You want to draw attention away from the URL and towards the clickable link, change the color of the link to match the body color of the ad, generally black.
Just follow these three simple guidelines and I assure you, your CTR will skyrocket. Keep adding more original, relevant content to your site, increase your targeted traffic, and watch your Adsense revenue explode.
There are many more Adsense techniques that will increase your CTR, but these three are the most important. Watch for future articles in which I explain the importance of positioning your Adsense units and how to track your Adsense campaigns using channels.
I’m going to tell you up front, for free, what all the gurus charge $40 to $250 to learn.
Are you ready?
Are you sure you’re ready to receive this earth shattering, mind blowing secret that will MAKE YOU MONEY RIGHT NOW!?
The secret is; There are no Adsense secrets!
Believe me, if there was a secret method to make thousands of dollars a month with little to no work, none of these gurus would go through all the effort to tell the world about it. They would exploit the secret themselves and sit in their walrus leather super massage loungers on their solid gold super yachts and laugh at all the poor saps following the rules
There are no Adsense secrets, just common sense and a couple of neat little ideas that you can implement that will increase the CTR (Click Through Rate) of the Adsense ads being served on your website. And an increased CTR means increased MIYP (Money In Your Pocket).
The first thing you must realize is that content is king. If your website does not have an abundance of keyword rich, search engine friendly content that provides a valuable service to your visitors, no amount of Adsense tweaking in the world will make a difference. There are far too many sites slapped together with the sole intention of generating Adsense income. In fact, for $40 or so on eBay, you can buy a CD with over 350 websites themed to high paying keywords and setup for Adsense. All you have to do is enter your Adsense information and sit back while the Mailman struggles to deliver the hernia inducing bags of Adsense checks to your doorstep.
This is a really cool fantasy, one I like to entertain almost as much as the winning the Lottery fantasy, but it just isn’t going to happen. These sites have no original, valuable content. People who may be suckered into visiting one of the sites will see that in an instant, and view the Google Adsense ads as a desperate and annoying attempt at fooling them into clicking. If a live Adsense editor were ever to visit one of these sites, your Adsense account would be suspended quicker than you can say click fraud.
The underlying non-secret that all the Adsense gurus want to sell you is that if your Adsense ads look like content, and are tightly keyed to your own valuable, original content, you will see your CTR rate double at the least, and more likely triple or more.
I recently began implementing the three steps I am about to reveal to you, and my average daily CTR on one of my sites went from .86% to over 4% literally overnight. Now this is a new site, just under a month old and I only get around 100 visitors a day, but I went from $0.30 a day in Adsense revenue to an average of $6.00 a day in Adsense revenue. Now scale those numbers up to the amount of traffic an established site is getting, and you can see just how phenomenal of an increase this is.
1. Remove the Adsense Border. By default, the Adsense units are surrounded by a border with a text box at the top that says “Ads by Gooooogle”. You goal is to work the Adsense units into your content as seamlessly as possible, so get rid of the borders. Now, Google won’t allow you to delete the borders, but they do allow you to control the colors of nearly every element of an Adsense unit. Simply make the border the same color as the background of your website. This goes for the background color of the Adsense unit as well, change it to match the background color of your webpage.
2. Use Rectangular Box Sizes for your Adsense Units. Like most people, when I first started with Adsense, I primarily used the horizontal skyscraper, you know, the one that looks like a banner. The problem is people have developed an advertising sensory overload, they don’t even see banner ads anymore, they visually tune them out. You need to make your Adsense unit blend in with your content, so use rectangular boxes. I get the best response with the 336X280 box size. Most languages are read from left to right, so try to place your rectangular Adsense unit in a table aligned to the right of your text.
3. It’s all about the colors. Google gives you an incredible amount of leeway with the colors you can select for your Adsense units. Use this to your favor, in addition to changing the border and background color, change the link and URL color as well. Most people are accustomed to clickable links being blue, so make sure your Adsense links are blue, with one exception: if you use a different link color on your site, change the Adsense links to match that color. At the bottom of each Adsense unit there is the URL for website paying for that ad. You want to draw attention away from the URL and towards the clickable link, change the color of the link to match the body color of the ad, generally black.
Just follow these three simple guidelines and I assure you, your CTR will skyrocket. Keep adding more original, relevant content to your site, increase your targeted traffic, and watch your Adsense revenue explode.
There are many more Adsense techniques that will increase your CTR, but these three are the most important. Watch for future articles in which I explain the importance of positioning your Adsense units and how to track your Adsense campaigns using channels.
Adsense
Google describes AdSense as "a fast and easy way for web site publishers of all sizes to display relevant Google ads on their web site's content pages and earn money." The AdSense ads displayed by Google on your site are matched to Google's interpretation of the content theme of your site. In this manner, the AdSense ads will be of interest to your site visitors looking for the unique content your site offers to them.
AdSense is a system where Google places its AdWords ads on the content pages of non-Google web sites. It is a pay-per-click (PPC) service where webmasters are paid a portion of the revenue collected by Google from the advertisers. The advertiser pays Google a pre-determined amount each time a web site visitor clicks on an AdSense advertisement.
AdWords is the Source of AdSense Income
AdWords ads are the source of all the AdSense income you are able to generate. As a result, you need to fully understand the AdWords system in order to appreciate how the AdSense system works.
Google describes AdWords as "a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget." These paid ads (sponsored links) are displayed by Google on the search engine results page along with the non-paid (natural results) for a given keyword search.
In order to create a Google AdWords ad, it is necessary to specify what keyword or keyword phrase must be input by the visitor before your AdWords ad will be displayed. In addition, you need to set the maximum amount that you will pay to Google for each click on your AdWord.
There is a nominal activation fee but Google does not have a minimum monthly charge. Google provides an account Control Center that allows you to track the performance of your ad. The ad will be displayed within minutes to the searchers after your account billing information has been submitted to Google.
AdWords ads must adhere to specific Google requirements. The title can contain up to 25 characters, the ad text can have up to 70 characters and the display URL must be less than 36 characters.
AdWords Ranking
Google will rank an AdWords ad based on the maximum CPC, the click through rate (CTR) and the relevancy of the ad text. Google prefers relevant and well-targeted AdWords ads. Google determines ad placement using the value formula: CPC x CTR. The ad is placed higher as the valuation rises. It’s possible for an advertiser to have a high rank position with a low CPC if the CTR makes the value to Google higher than other ads with a higher CPC.
Google requires a minimum CTR in order to protect the AdWords program value for its users. The CTR of all AdWords ads are monitored by Google on a continuous basis. An under-performing AdWords ad may be disabled by Google if the CTR does not improve.
AdSense Program
You need to apply and be accepted by Google before you can display the AdSense ads on your web site. They are very particular about the sites that are eligible and accepted. Google's name is on the ads and they cannot risk hurting the perceived value of the AdSense and AdWords programs.
Google requires you to comply with their program policies if your website is accepted into the AdSense program. Otherwise, your website may be dropped from the program.
Your site must be content-focused to be accepted. Google wants sites that offer high quality information or rich in relevant content. You should have lots of interesting and informative content for your site visitors.
As previously mentioned, AdSense is a program in which you get paid for your web site visitors clicking on targeted AdWords ads placed on your site. A click through is when a visitor clicks on one of the ads. The ads are placed in a display box that you put on your website in a location that earns you money.
You have a chance to make a significant amount of money if the AdSense box is placed in a strategic location on your site and you have sufficient targeted traffic.
The AdWords advertiser pays as little as $0.05 per click up to $100 per click depending on the unique keywords. The AdWords campaigns are usually budgeted for a specific period of time by the advertisers.
Contextual Advertising
Google uses proprietary algorithms to determine the content on each page of your web site with an AdSense box. It will identify the AdWords ads that are contextually relevant to your website visitors based on the content of your site. The identified AdWords ads are then displayed in your AdSense box. The ads on your site are the same ads that appear on the right side of a Google search results page for a specific keyword.
Contextual advertising is the process of displaying ads on a web site that are targeted to the individuals visiting the specific web site. The Google contextual advertising system scans the content text on your web site for keywords on each web page with the AdSense box. Google will display ads on each web page based on what it believes is the keyword theme for that specific page.
For example, if Google determines that the theme of a specific web site is about "fishing" then fishing-related AdWords ads will be displayed in the AdSense box. The ads about fishing are an approximate fit to the context or subject of the web page as determined by Google.
Monetize Your Content Rich Website
Every webmaster with high-quality and focused web page content can monetize their knowledge and expertise by using AdSense. You need interesting and informative content on your site in order to bring free and targeted traffic to your web site and capitalize on the AdSense model.
You can generate revenue on your AdSense website on a consistent basis if your web site has a focused theme with targeted traffic. It's a good idea to have multiple pages with rich content on various topics that are centered around the specific theme of your website. Google can then target relevant ads to display on each web page that contains the AdSense box.
Google performs all the technological work for you to use the AdSense program. After your web site is accepted into the AdSense program, you obtain the HTML code to insert into your web pages from Google. The code will incorporate whatever specific customization you choose for the AdSense box.
It does not take very long before relevant ads appear on your web pages. If the ads are not relevant then you need to modify your content and keywords to help Google isolate the theme of your site. This will involve trial and error.
AdSense Factor
The items needed (I call it the AdSense Factor) to make substantial money using the AdSense program include:
* A website with multiple web pages with a central content theme that draws significant targeted traffic.
* Relevant ads with high click values that are relevant to the theme on each web page.
* A high click through rate by your website visitors.
Website Central Theme
Your website should be based on a specific theme. This is where brainstorming comes into play. You need to spend ample time determining what the theme of your site should be. Generate a list of all your skills, capabilities and areas of interest as you would in developing a niche market.
Select one or more of the niches and identify a keyword phrase to be the central theme of your web site. Identify the "wants and needs" of individuals in that niche that desire information to be satisfied or produce a solution to a problem. In your brainstorming session, identify all the keywords you can that relate to the central theme.
As an example, assume your central keyword theme is "fishing." Potential supporting keywords could include (depending on the direction you take): fishing rods, lures, tackle, bait, gear, reels, boats and a long list of related items. You then need to develop a separate web page for every keyword item that you use to support the central theme.
Keyword Page Content
Each keyword page needs to have quality content that would be of interest and informative to your prospective visitors looking for information. You can develop the content yourself, use existing free information or pay someone to develop the content for you.
As a starter, you should attempt to generate the content yourself. Research each topic keyword and write articles of 200 to 600 words. The articles should be informative and rich in keywords for each web page with an AdSense box. Remember that "more" is better. The more content-related pages you have then the more AdSense ads you will be able to display and hopefully the more money you will make.
If you believe that you absolutely cannot write articles for whatever reason then look for existing free articles on your web page topic(s). You can also hire a freelance or ghostwriter at very reasonable rates to write articles for you. The choice is yours on how you proceed to get content for your web pages.
When you write your own articles, try to write your articles as if you were talking to someone. Plan on inserting the keyword or keyword phrase in as many places that make sense. The keyword density should be in the 5 to 10% range. This means that the keyword should be included about once every 10 to 20 words in the article. In order to help Google determine the theme for each of your web pages with the AdSense box: use headings and subheadings, use "h1" through "h5" tags where appropriate to add attention and make all keywords bold "b" text in your articles.
Conclusion
You need to consider implementing AdSense on your site if you want to make money from advertising. Google has made it relatively easy and clear to monetize your website through the use of AdSense. The steps involved in the process are:
* First – develop a central keyword theme for your website that contains informative and quality information desired by your targeted visitors.
* Second – develop multiple content rich web pages with individual keyword themes that are focused around your central keyword theme.
* Third - apply and get accepted into the Google AdSense program.
* Fourth - install the AdSense ads box on each content web page with a defined keyword theme.
* Fifth - drive targeted traffic to your website where a percentage of your visitors looking for your informative and quality information will click on the AdSense ads.
* Sixth - collect and enjoy the money paid to you by Google for the clicks on each ad you presented to your visitors.
Keep the "AdSense Factor" in mind when developing your web pages and your visitors will have a high interest in your content. This will lead to your visitors clicking on the AdSense ads and putting money into your pocket.
AdSense is a system where Google places its AdWords ads on the content pages of non-Google web sites. It is a pay-per-click (PPC) service where webmasters are paid a portion of the revenue collected by Google from the advertisers. The advertiser pays Google a pre-determined amount each time a web site visitor clicks on an AdSense advertisement.
AdWords is the Source of AdSense Income
AdWords ads are the source of all the AdSense income you are able to generate. As a result, you need to fully understand the AdWords system in order to appreciate how the AdSense system works.
Google describes AdWords as "a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget." These paid ads (sponsored links) are displayed by Google on the search engine results page along with the non-paid (natural results) for a given keyword search.
In order to create a Google AdWords ad, it is necessary to specify what keyword or keyword phrase must be input by the visitor before your AdWords ad will be displayed. In addition, you need to set the maximum amount that you will pay to Google for each click on your AdWord.
There is a nominal activation fee but Google does not have a minimum monthly charge. Google provides an account Control Center that allows you to track the performance of your ad. The ad will be displayed within minutes to the searchers after your account billing information has been submitted to Google.
AdWords ads must adhere to specific Google requirements. The title can contain up to 25 characters, the ad text can have up to 70 characters and the display URL must be less than 36 characters.
AdWords Ranking
Google will rank an AdWords ad based on the maximum CPC, the click through rate (CTR) and the relevancy of the ad text. Google prefers relevant and well-targeted AdWords ads. Google determines ad placement using the value formula: CPC x CTR. The ad is placed higher as the valuation rises. It’s possible for an advertiser to have a high rank position with a low CPC if the CTR makes the value to Google higher than other ads with a higher CPC.
Google requires a minimum CTR in order to protect the AdWords program value for its users. The CTR of all AdWords ads are monitored by Google on a continuous basis. An under-performing AdWords ad may be disabled by Google if the CTR does not improve.
AdSense Program
You need to apply and be accepted by Google before you can display the AdSense ads on your web site. They are very particular about the sites that are eligible and accepted. Google's name is on the ads and they cannot risk hurting the perceived value of the AdSense and AdWords programs.
Google requires you to comply with their program policies if your website is accepted into the AdSense program. Otherwise, your website may be dropped from the program.
Your site must be content-focused to be accepted. Google wants sites that offer high quality information or rich in relevant content. You should have lots of interesting and informative content for your site visitors.
As previously mentioned, AdSense is a program in which you get paid for your web site visitors clicking on targeted AdWords ads placed on your site. A click through is when a visitor clicks on one of the ads. The ads are placed in a display box that you put on your website in a location that earns you money.
You have a chance to make a significant amount of money if the AdSense box is placed in a strategic location on your site and you have sufficient targeted traffic.
The AdWords advertiser pays as little as $0.05 per click up to $100 per click depending on the unique keywords. The AdWords campaigns are usually budgeted for a specific period of time by the advertisers.
Contextual Advertising
Google uses proprietary algorithms to determine the content on each page of your web site with an AdSense box. It will identify the AdWords ads that are contextually relevant to your website visitors based on the content of your site. The identified AdWords ads are then displayed in your AdSense box. The ads on your site are the same ads that appear on the right side of a Google search results page for a specific keyword.
Contextual advertising is the process of displaying ads on a web site that are targeted to the individuals visiting the specific web site. The Google contextual advertising system scans the content text on your web site for keywords on each web page with the AdSense box. Google will display ads on each web page based on what it believes is the keyword theme for that specific page.
For example, if Google determines that the theme of a specific web site is about "fishing" then fishing-related AdWords ads will be displayed in the AdSense box. The ads about fishing are an approximate fit to the context or subject of the web page as determined by Google.
Monetize Your Content Rich Website
Every webmaster with high-quality and focused web page content can monetize their knowledge and expertise by using AdSense. You need interesting and informative content on your site in order to bring free and targeted traffic to your web site and capitalize on the AdSense model.
You can generate revenue on your AdSense website on a consistent basis if your web site has a focused theme with targeted traffic. It's a good idea to have multiple pages with rich content on various topics that are centered around the specific theme of your website. Google can then target relevant ads to display on each web page that contains the AdSense box.
Google performs all the technological work for you to use the AdSense program. After your web site is accepted into the AdSense program, you obtain the HTML code to insert into your web pages from Google. The code will incorporate whatever specific customization you choose for the AdSense box.
It does not take very long before relevant ads appear on your web pages. If the ads are not relevant then you need to modify your content and keywords to help Google isolate the theme of your site. This will involve trial and error.
AdSense Factor
The items needed (I call it the AdSense Factor) to make substantial money using the AdSense program include:
* A website with multiple web pages with a central content theme that draws significant targeted traffic.
* Relevant ads with high click values that are relevant to the theme on each web page.
* A high click through rate by your website visitors.
Website Central Theme
Your website should be based on a specific theme. This is where brainstorming comes into play. You need to spend ample time determining what the theme of your site should be. Generate a list of all your skills, capabilities and areas of interest as you would in developing a niche market.
Select one or more of the niches and identify a keyword phrase to be the central theme of your web site. Identify the "wants and needs" of individuals in that niche that desire information to be satisfied or produce a solution to a problem. In your brainstorming session, identify all the keywords you can that relate to the central theme.
As an example, assume your central keyword theme is "fishing." Potential supporting keywords could include (depending on the direction you take): fishing rods, lures, tackle, bait, gear, reels, boats and a long list of related items. You then need to develop a separate web page for every keyword item that you use to support the central theme.
Keyword Page Content
Each keyword page needs to have quality content that would be of interest and informative to your prospective visitors looking for information. You can develop the content yourself, use existing free information or pay someone to develop the content for you.
As a starter, you should attempt to generate the content yourself. Research each topic keyword and write articles of 200 to 600 words. The articles should be informative and rich in keywords for each web page with an AdSense box. Remember that "more" is better. The more content-related pages you have then the more AdSense ads you will be able to display and hopefully the more money you will make.
If you believe that you absolutely cannot write articles for whatever reason then look for existing free articles on your web page topic(s). You can also hire a freelance or ghostwriter at very reasonable rates to write articles for you. The choice is yours on how you proceed to get content for your web pages.
When you write your own articles, try to write your articles as if you were talking to someone. Plan on inserting the keyword or keyword phrase in as many places that make sense. The keyword density should be in the 5 to 10% range. This means that the keyword should be included about once every 10 to 20 words in the article. In order to help Google determine the theme for each of your web pages with the AdSense box: use headings and subheadings, use "h1" through "h5" tags where appropriate to add attention and make all keywords bold "b" text in your articles.
Conclusion
You need to consider implementing AdSense on your site if you want to make money from advertising. Google has made it relatively easy and clear to monetize your website through the use of AdSense. The steps involved in the process are:
* First – develop a central keyword theme for your website that contains informative and quality information desired by your targeted visitors.
* Second – develop multiple content rich web pages with individual keyword themes that are focused around your central keyword theme.
* Third - apply and get accepted into the Google AdSense program.
* Fourth - install the AdSense ads box on each content web page with a defined keyword theme.
* Fifth - drive targeted traffic to your website where a percentage of your visitors looking for your informative and quality information will click on the AdSense ads.
* Sixth - collect and enjoy the money paid to you by Google for the clicks on each ad you presented to your visitors.
Keep the "AdSense Factor" in mind when developing your web pages and your visitors will have a high interest in your content. This will lead to your visitors clicking on the AdSense ads and putting money into your pocket.
Subscribe to:
Posts (Atom)